Richmond/London, 1 SEPTEMBER 2025: The Garden of Eva has been named as one of the UK’s 100most inspiring small businesses for 2025 by the Small Business Saturday campaign, as it kicks off its annual call to champion and support the nation’s favourite businesses.

 

The award-winning Garden of Eva, is Europe’s first premium brand featuring condiments of the American South – was founded by Eva Thorne in 2021. She traces her roots to the southern state of Virginia back to the 1700s. 

 

Following a nationwide search, the London firm has been selected as part of this year’s SmallBiz100 line-up, which showcases the most innovative and admired small businesses across the nation, as part of the count-down to Small Business Saturday on 6 December.

 

Running in the UK for over a decade, Small Business Saturday is the UK’s most successful small business campaign, which celebrates small businesses and encourages the public to support and spend with small firms.

 

“I’m humbled and delighted to be named to the list. Small businesses are the backbone of the UK economy and this kind of support is so important.  Visibility is everything for a small business like The Garden of Eva. Thanks to Small Business Saturday UK for this initiative. It makes such a positive difference!”

 

The Garden of Eva will be  profiled by the campaign on 3 December as part of the 100-day countdown to Small Business Saturday UK.

 

“Small businesses are the nation’s favourite businesses – bringing immeasurable value to our local communities and powering the wider economy,” said Michelle Ovens CBE, Director of Small Business Saturday UK.  

 

“Firms like The Garden of Eva in this year’s SmallBiz100 represent some of the UK’s most-loved small businesses. It is so important that we encourage public support for small business up and down the country, as many are still facing a host of challenges as they enter this critical final stretch of the year.”

 

Small Business Saturday is a grassroots non-commercial campaign that was originally founded by American Express in the U.S. in 2010, and the brand remains the campaign’s principal supporter in the UK.

 

Dan Edelman, General Manager, UK Merchant Services at American Express, said: “Through our long-standing support of Small Business Saturday, American Express is proud to champion the nation’s small businesses. Congratulations to this year’s SmallBiz100, which once again showcases the incredible vibrancy and innovation of small firms and the valuable contribution they make to local communities.”

 

Over the decade it has been running in the UK Small Business Saturday has engaged millions of people and seen billions of pounds spent with small businesses across the UK on Small Business Saturday, with an impact that lasts all year round.

 

On Small Business Saturday, customers across the UK go out and support all types of small businesses, from independent shops and restaurants, to small service and b2b businesses like plumbers and accountants. Many small businesses take an active role in promoting the day by hosting events and offering promotions.  

   

Last year, the campaign saw support from the Prime Minister, the Mayor of London, as well as the Chancellor of the Exchequer. Over 90% of local councils also supported the campaign, which trended across social media on the day.  

To learn more Small Business Saturday’s SmallBiz100 click the button below.

About Small Business Saturday UK   

 

Small Business Saturday UK is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to 'shop local' and to support businesses in their communities.  

 

Launched in 2013, the day itself takes place on the first Saturday in December each year, but has an impact that lasts all year round.  

 

This year Small Business Saturday takes place on 6 December 2025.